The monetisation of a website includes banner ads, affiliate links and subscription based memberships. These are all relatively easy to implement, so the ability for content creators to earn from their digital wares is pretty much open to all.
It does feel, however, like those three easily implemented methods have helped shape the web's content in not such good ways. Many site owners have tailored their site to maximise earning potential via advertising rather than entertainment or education. Of course that's not true everywhere, but there are enough trashy articles and subpar media publishing sites out there for it to feel significantly negative.
Imagine what the environmental impact is to keep that vast amount of click bait running.
The new Brave browser could be a game changer in this respect, making it easier to reward the good guys who are out on the web crafting quality content and at the same time help quell dire click bait as the web's advertising system gets an overhaul.
It's a privacy centric browser with a built-in ad-blocker, making sites load a heckfire lot faster after the removal of banner ads and trackers, which is something especially important if you are trying to keep your mobile data usage in check. It also has a reward system for both users and publishers. As a user you can earn BAT ( basic attention tokens ) by viewing ads via discreet notifications. You can then tip your favourite publishers sites , YouTube channels and/or Twitter feeds with those same earnt tokens.
BAT tokens are intended for use on the BAT platform, but they do have real-world value and can be converted into other currency on exchanges such as coinbase or Uphold. It is certainly worth keeping an eye on if you are into crypto. The current dollar value of the tokens can be viewed here if you are curious.
That tipping functionality is, to me, the really attractive part of the Brave browser. It's that ability to reward great content, instead of a pay per click/view system that amounts to pennies for thousands of ad impressions. Readers can actually pay what they want and that could mean greater reward for the little guy no matter where they live and what they write about. Content can again be king!
As it's in it's infancy there is a growing list of people I want to tip with my BAT who've not signed up to the scheme yet , such as css-tricks for all those amazing web dev articles or Alton Brown for teaching me how to actually cook. Hopefully we'll see a slow steady increase in users and contributors. Soon it'll be easy to tip and therefore donate local causes and keep gigantic sites like Wikipedia propped up more easily.
There will almost certainly be exploitation , such as, sites attempting to retain your attention with artificial delays on say a form or set of questions that never really lead anywhere aiming to gobble up some of your auto-tipped BAT ( which you can control on a per site basis ). There'll be farms of cheaply built websites and bots tipping them, some form of tipping exploit where brave brand colours are used to create familiar looking buttons that don't tip in BAT but ask for credit cards details , some will suffer unfortunately.
But that's the nature of the world, I feel really positive about the brave browser and the change it can bring , such as, a nice positive correction in the webs advertising model. I feel positive! But then maybe this post is just me suffering from confirmation bias, time will tell.
If you haven't already then check out Brave here - yep! shameful affiliate link, but if you liked this blog post then that's the point of brave!